“The floor beneath the entertainment market is not as stable as it was 10 years ago,” said Jeff Bock, box-office analyst with tracking firm Exhibitor Relations. Some worry that summer movies have simply lost their place as the top entertainment touchstones American consumers are talking about, as acclaimed shows such as “Game of Thrones” on HBO and “The Handmaid’s Tale” on Hulu dominate the cultural conversation. The problem is exacerbated by an unforgiving social media environment in which bad movies are immediately punished by online word of mouth. People now have more entertainment options than ever, and cinemas have struggled to keep up, despite efforts to adapt with improved technology and services, industry analysts say. The business is also reckoning with broader, longer-term threats that have kept Americans from flocking to theaters the way they used to.
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